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Bench & Bar of Minnesota is the official publication of the Minnesota State Bar Association.

Spring cleaning: Update your online presence 

On Thursday, March 24, the MSBA will offer members an opportunity to take advantage of a number of services, including Video Day and Headshot Day. This ‘Spring Cleaning’ event will allow members to update their digital properties and get advice (and CLE credit) from experts, staff and other members.

The day will kick off with a CLE presentation at 9 a.m. by Terrie Wheeler discussing current trends in legal marketing. Registration for this program will open soon. Video Day will then run from 10 a.m. to 2 p.m. Members can sign up for one of sixteen 15-minute spots to record their 30-60 second elevator speeches. YouTube is the number two search engine on the web; creating a low cost marketing video is a good way to get in front of more potential clients. Prior to your shoot, you also will have the opportunity to work with someone to refine your elevator speech. And here are a couple of useful resources from Terrie to help you prepare your pitch:

You can get more information about Video Day at mnbar.org/videoday. To sign up, email feedback@mnbar.org.

A picture is worth a thousand words, and profiles with photos are 14 times more likely to be viewed. The event continues with Headshot Day from 11 a.m. to 2 p.m. This is an opportunity for members to get a free professional headshot courtesy of the MSBA. To sign up, visit www.mnbar.org/headshots.

From 10 a.m. to 2 p.m., members also can get assistance updating their MN Find a Lawyer and Colleague Directory profiles. MSBA staff will be available to help with directory profiles, but also to answer any questions members may have about other MSBA programs and services. There are a number of changes and new offerings from the association, and this is another great opportunity to learn more about how you can maximize the value of your MSBA membership.

Following the conclusion of Headshot and Video Day events at 2 p.m., the day will wrap up with a CLE about common ethical pitfalls of fee and billing practices.

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